‘If Not Now’ is an artist’s film that combines animation with environmental documentary storytelling. The film is part of the LUNZ (Land Use for Net Zero) UKRI programme, and was commissioned by Rothamsted Research – a ‘farm platform’ that is part farm, part science living laboratory, and part data collection centre.
The film will be screened during events with farmers, landowners and other stakeholders, and used as a ‘conversation starter’ with scientists.